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Communication campaign against violence in transport
Fictitious campaign for Ile de France Mobilités
Interrogate witnesses of assaults in transport so that they react and therefore provide support to victims
Make users understand that when a person is in danger, they must react , to make public transport safer for all, thanks to the action of all.
The idea
It was complicated to find images of victims on the royalty-free image banks, so I made the choice to modify my visual and textual approach by centering the campaign on the witness, and calling him out for him to react .
For this, a phrase "shock" in the center, comparing the witness and the victim . The colors red, orange and yellow have the same purpose: to alert. Finally, we give more context with a smaller sentence below, then we address the victims with the RATP / SNCF emergency number.
The achievement
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In my opinion, it is always important to respect the graphic charter of the identity for which we speak, whether it is a brand or an institution for example.
Simple Helvetica font, dark blue and light blue, metro map monogram, all the elements of IDF Mobilités' advertising campaigns are combined.
In The result is a communication campaign perfectly in line with previous campaigns.
Harmony as the watchword
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