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Fictitious campaign
COMMUNICATION CAMPAIGN
COVID-19 Vaccine Campaign
Highlight solidarity and the fact that everyone can act to slow the spread of the virus.
Make yourself understood by all thanks to simple but nevertheless strong words.
The idea
My intention was not to associate the vaccination with anything negative. Everything is felt in the visuals.
The goal was not to stigmatize the non-vaccinated but rather to encourage the entire population, regardless of their age, skin color, etc.
The achievement
To do this, I chose positive visuals:
- no syringe
- warm tones
- subjects who are happy
It was important to me to have a communication campaign that remained in harmony with the usual government campaigns:
Same font (Marianne), same arrangement of logos, white stripes and airy text.
A harmony that makes sense
Thank you for your interest in my work :)
Feel free to discover the rest of my work by clicking on one of the buttons below!
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